Investment proposals

How to Get Noticed

We get sent proposals from companies all the time so if you want to get some attention the trick is to make your proposal quick and easy to read.  And that means 1 piece of paper – 2 sides of A4.  If you send us a presentation deck it won’t get looked at.  If you send us a full business plan, well done for producing one but we’re not going to wade through at this early stage.

We’re often asked what private investors are looking for in a proposal, so here’s a simple guide on what to put in.

No more than 2 sides A4, easily readable layout.

Details: Business names, sector, stage, year started, funding sought, pre money valuation

Overview: 1 paragraph succinctly summarising what the business is proposing to do

Current Development: what stage is the business at now, how much work has been completed, is there any sales traction, how much cash has been invested to date

Market: what is the target market for the business, how large is the overall market, how much is addressable, what are the key sectors, what are the trends

Proposition: what need is the business going to fill, how is it differentiated from others, how will the competitive edge be maintained

Plan: how is the business going to develop, what are the key stages and milestones and timelines

Team: who are the key players in the business and what is their background and pedigree

Financials: one simple table, showing actuals, current and next year forecast and future years’ budget

Investor Proposition: how much is being raised, at what pre money valuation.  What future funding rounds are anticipated

Exit: how is the investor going to realise a return – sale/IPO/other, who are the likely purchasers, how much does the business expect to sell for, when does the business expect to sell, how much has been paid for similar businesses

A few general points.  All sales forecasts are “conservative”, every team is “great”, every product is “unique” so avoid these adjectives.  Evidence is much better than opinion or hearsay.  And finally, no more than 2 sides A4 [OK, got it].

Market Commentary

  1. Social Innovation

    Innovation has helped us ameliorate the pandemic but the social distancing response may be our downfall. As the world struggles to emerge from the pandemic, arguments rage about whether we can beat it or just learn to live with it.  Whatever happens with COVID-19 one thing we can be sure of is that it will not be the last pandemic.

    August 4th 2021

  2. Investing in Stealth Mode

    Down rounds appear to be more frequent in recent months.  But surely down rounds regularly occur, even in “normal” times? Half a year on from the pandemic starting to hurt the economies, evidence has emerged that the number of down rounds is definitely increasing. 

    October 2nd 2020

  3. Scale Up or Cover Up?

    Investing in fast growing scale up businesses that generate over 100X is the stuff analysts dream of.  Yet it can so easily all go wrong, no matter how deep your pockets are. Cast your mind back to 2012 and imagine that you’d been offered the opportunity to invest in a technology business that was changing the way people and businesses work.  

    November 15th 2019