Investing in fast growing scale up businesses that generate over 100X is the stuff analysts dream of. Yet it can so easily all go wrong, no matter how deep your pockets are. Cast your mind back to 2012 and imagine that you’d been offered the opportunity to invest in a technology business that was changing the way people and businesses work.
Unicorns remain the ultimate achievement for entrepreneurs and investors alike. But away from the kudos of joining this exclusive club, are such goals the best target to aim for?
With smartphone sales stagnating and social media in the news for all the wrong reasons, it seems we’ve fallen out of love with technology. But isn’t innovation always in vogue?